Georgi is the co-founder and creative director of Studio X. Before that, his professional development went through several advertising agencies and WEB studios. He has been involved in graphic design, UX and UI for over 20 years. He is the winner of a number of awards in the web field in Bulgaria and abroad. He is the author of over 30 articles on interactive design and user experience issues. He participated in the development of visual and online projects for some of the largest companies in Bulgaria and abroad. He has taught WEB design at several universities, as well as been a visiting lecturer in various specialized courses on topics related to the aesthetic and functional aspects of online products.