Blagovest Yordanov graduated from UNWE with a “Marketing and Management” profile and is a certified Google Analytics and Adwords specialist.

From 2014 to 2019, he was part of the NetInfo team, where he was responsible for the Adwise.bg PPC network and the overall data collection infrastructure in more than 20 sites from the NetInfo portfolio and partner sites. Under his leadership, additional functionalities for remarketing, segmentation and others have been added to Adwise.bg. He also participates in the implementation of high-tech solutions such as Google Tag Manager, Google Analytics 360, Google Big Query, Google Data Studio, Krux DMP, etc.

Since 2020, he has been a managing partner at ID Consult, where he works with numerous national and international companies in the field of digital strategies and marketing management.

Blagovest is also known for his teaching and research activities in the field of digital analysis and management tools. His presentations and materials are widely known to professional circles in the field of digital marketing.