Luba Kassova is an analyst, author and speaker (storyteller) with extensive creative experience and attention to facts and human stories. Her articles and stories, based on real events and evidence, have been repeatedly awarded and highly appreciated by a number of Bulgarian and international organizations.

She is a highly respected TEDx speaker and global author, with her writing and articles quoted and/or published in over 300 news outlets in at least 75 countries worldwide, including the Guardian, The Washington Post, The Independent, Reuters Institute for the Study of Journalism, Forbes, Poynter Institute, El Pais, Deutsche Welle, Voice of America, The Conversation, Bloomberg, the Guardian (women), Nation Media Group, bTV, EUObserver, Balkan Insight, ijnet and many more.

In addition, having an academic background in sociology, European studies and behavioral sciences, Luba is known as a serious researcher, strategist and co-founder of an international consulting company for audience strategy – AKAS.